A change of scenery can be a good thing
March 2008. Strontium acquire a successful training and communications agency specialising in the development and delivery of product launch events within the motor industry sector.
Whilst the organisation itself was profitable and well respected within the motor sector its reliance on a small number of key clients within one market made it vulnerable. A strategic plan was quickly devised that, building on the skills available within the company, would extend both its product offering and the markets it would operate in. Given a severe downturn within the motor industry in 2009, this approach proved to be crucial.
In the two year period from January 2009, the company grew its client base across a number of business and industry sectors, ranging from insurance, county council, charity and a global provider of mobility solutions.
In terms of its product offering much of the growth was based around the provision of technology enabled learning. E-learning, virtual classroom training and smart phone learning apps. These now form the cornerstone of the company's business offering such that 95% of new business written in 2010 was achieved through these new business streams.